You say it to me first.
Eight weekly private sessions. The conversation you've been holding back, you practice with me before you have it on the job.
Private 1:1 coaching for women in the trades
For experienced tradeswomen, five years or more in. You're staying. You know your work. Now you want to rise right where you are, without over-proving to do it.
On the job site
So you over-prove. You over-give. You over-share. You stay selfless.
And it doesn't stay on the job site. It follows you home. Into your marriage. Into how you show up for your kids. You're always having to become somebody a little different depending on where you are, and it costs you your self-esteem and your self-value, because all of it gets attached to what you can prove to somebody else.
Who I am
I started out working with and assisting mechanics. I grew into a lead, then a supervisor with my own units of tradespeople, and went on to supervise crews of 102+ tradespeople across multiple trades. I loved the work, and the banter with my union brothers on the crew. Union strong.
As a supervisor, I brought women in and trained them. Every woman who worked for me went on to become a mechanic or a supervisor.
I received the MLK Jr. Leadership Award, and I'm the author of Your TRUTH Changes Everything. Now I coach tradeswomen who are staying, who are skilled, and who are done being dismissed.
What's inside the 8 weeks
Eight weekly private sessions. The conversation you've been holding back, you practice with me before you have it on the job.
No pretending the job site is something it isn't. We work with what's really in front of you.
Voice message access on Tuesdays and Thursdays, so you're not figuring it out alone between sessions.
What's included, and what it's worth
What women say
"Empathetic without the fluff."
Samantha's coaching approach is empathetic without the fluff. She listens to what her clients are saying, picking up on "key" words that can be damaging to our growth without us even knowing it. The words I say often shape my beliefs, and Samantha digs into that, providing me with the tools to speak and portray more confidence. I am very grateful for her guidance and can say that her coaching has led to significant growth in my business. Thank you, Samantha!
"I left the conversation clearer, more confident, and with a real game plan."
Meeting with Samantha was exactly what I needed and at the right time! Our conversation was grounding, affirming, and deeply practical. She has a powerful way of naming what so many women experience in male dominated spaces without minimizing it or sugarcoating it. What stood out most was her reframing of confidence, not as something we lack, but as something that gets disrupted by systems, leadership, and environments that were not built for us. That perspective alone shifted how I am preparing for an upcoming performance evaluation and how I am advocating for myself! She offered concrete strategies, especially around documenting accomplishments and anchoring yourself in your value, while also holding space for the emotional weight that comes with navigating these environments as a Black woman. I left the conversation clearer, more confident, and with a real game plan. If you are a woman navigating leadership, especially in spaces where you are the first or the only, Samantha's voice and work are invaluable.
"Seeing Samantha lead by example herself has been inspirational, truly."
Samantha is wonderful! I really appreciate the way she provided a safe space and encouraged me to take the time to look within and acknowledge the ways I was shrinking away from my power; and then beginning to think about what life would be like if I stepped into that power, and put myself first. Thanks to the work we've done together, I've made strides in becoming my own ally. It hasn't been easy, but I'm learning what's most important is showing up for myself. Seeing Samantha lead by example herself has been inspirational, truly. Very grateful for the work we've done!
Eight private sessions, voice message access in between, and the tools to keep after we're done.
Start my 8 weeks $5,997 · Pay Later with Affirm available